In 1990, the Winston-Salem native Elizabeth Norfleet launched her own magazine to showcase and preserve the culture and cuisine of her home state.

For 10 years Taste-Full's glossy pages portrayed North Carolina's rich diversity and presented a perspective on living in the South today, using food as the unifying element. In 2000, Taste-Full Publications published its first book, The Seasonal Palette, in conjunction with artist Bob Timberlake.

The sucess of that collaboration, as well as the desire to spend more time with her family prompted Norfleet to cease publication of the magazine and adapt her publishing company to developing cookbooks and assisting with special media projects, including an Appetite for Art, in conjunction with the North Carolina Museum of Art, and most recently a book that took Norfleet out of the kitchen, a pictorial history of Piedmont Airlines, Piedmont: Flight of the Pacemaker.